Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design....

It's easy to assume that being a small business, you'll be easily overlooked by hackers and other criminals, but sadly, that's not the case. In May of 2018, the Internet Crime Complaint Center division (IC3) of the FBI released a Public...

Social media continues to play a major role in the way we conduct our personal and business lives. Your peers and favorite organizations use social media to promote ideas and share with the global community. Additionally, successful brands use social media...

In a recent blog, we talked about how to budget for IT upgrades in your small business, but what if you can find the funds for those large investments?  Computers wear down over time. They get filled up with old documents,...

Almost everyone has a preferred method of learning new information, even if they don't completely realize nor understand their own effective learning style. Some people are visual learners and create connections with photos, videos, and media. Others need to read and...

When it comes to the business world, having a strong business card is the key to starting new relationships. From networking with possible clients, connecting with business professionals in your industry, contacting leads, recruiting new hires, using the right business card...

No matter what business you're in, online marketing success depends on good graphics. Visual displays decide everything from consumers' faith in your website's legitimacy to the likelihood of a product's reliability. One of the most important graphical elements to include on...

We posted recently about the importance of embracing and upgrading IT in your small business, but how do you find the cash to actually implement those needed upgrades?  Small businesses have tight profit margins. If you're entering periods of new growth,...

Getting customers is hard, but keeping customers can be harder. Sometimes all it takes is a single bad experience, an off-day with customer service, or just a product defect to make a customer take his or her business elsewhere. For small...

At this point, there is no denying the hold technology has over us - both personally and professionally. Whether we are scrolling through our Facebook in the morning or playing music on Spotify, it has permeated our personal lives. Similarly, technology...

Facebook is changing their metrics to count viewable-only impressions of posts and ads instead of basing their impression count on when a post or ad is served. They announced the change back in 2016, but the updates to their metrics tools...

In 2016, mobile use moved ahead of desktop browsing and it has increased with every passing year.  Additionally, Google has begun rolling out it’s “Mobile First Index” which ranks each website based on its mobile experience, instead of the desktop experience. ...

We often look at businesses that have prospered over the years and learn important lessons from their experience and success. After all, recreating success is often our goal, especially if that success launched a company into the stratosphere in earnings and...

Last month we discussed the difference between popular and profitable keywords.  Today, we want to propose a general rule of thumb that will help keep your different keyword strategies scalable: Narrow your keywords for paid searches... When your company is paying...

Outsourcing back office duties is a big step for any small business to take, but most find the benefits outweigh the risks and costs. Most small business owners recognize that hiring and training is costly and time-consuming. When you outsource a...

Growing your audience is one of the main tenets of online businesses. If you're not being seen, you're not getting customers. Most internet users have such a short attention span that you need to be seen by a lot of people...

One of the keys to running a successful small business is to constantly find ways to integrate more technology that produces more efficiency and may give you a leg up on the competition. If you know you have a solid product...

Landing pages are specifically designed web pages used to enhance the effectiveness of a campaign.  Landing pages are most successful when created with certain essential elements. Clear and compelling copy, concise forms and the perfect call-to-action are three essentials elements that...

Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers. Instagram...

It seems with every passing month the technology world offers another intelligent device that is a game changer for an industry. Many of the devices making the news these days are in the realm of personal devices, such as the plethora...

Promoting your business and products on social media sites means more than posting a few blogs with links to your website—it means having a comprehensive strategy.  An effective social strategy will enable you to create a bond with prospective customers based on empathy and...