SEO (Search Engine Optimization) Blog Topics

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam or illegitimate. Due to...

Thousands of articles exist on how to optimize your Google Business Profile (GBP), ranging from category selection and service areas to profile completion and Google post creation. However, there are several advanced settings that are buried where most small businesses will...

In this guide, we outline two methods for getting a QR code for collecting Google reviews on your Google Business Profile. Be sure to explore both QR code creation methods and their various pros and cons listed in our decision matrix....

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

There may be unique circumstances where an individual may want to leave a Google Review for a local business anonymously. For instance, a person may have had a bad experience with a local business but rather not have their name associated...

If you’re a small business owner, you’ve undoubtedly heard that it’s absolutely critical to appear on Google, the largest search engine in the world by search volume. You may have even heard that you should set up a Google Business Profile...

As a small business owner, creating, claiming, and optimizing your Google Business Profile (formerly known as Google My Business) is an important step in boosting your small business’ search engine rankings. A Google Business Profile (GBP) offers companies several tools and...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

In 2025, Google rolled out early access to a new tool called Brand Profile on Google search. Google Brand Profiles are designed specifically for e-commerce retailers. Brand Profiles can showcase your brand’s imagery, videos, products, promotions, key business info, shipping and...

You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...

You may have seen your favorite online retailer or a competitor showcase a fancy Google Store Wiget on their website containing details about their store officially confirmed by Google. These Google store widgets can instill confidence amongst visitors and improve conversion...

If you are a news publisher or simply an organization that produces relevant, high-quality content, you can be eligible to appear within Google News and its related features within Google Search. However, appearing in Google News can be difficult, especially for...

If you’ve searched for a business on Google, you’ve likely noticed that the top results within Google’s local pack are often located very close to your current location. That’s no coincidence — it’s what we call Google’s proximity bias. In short,...

Responding to Google reviews on your company’s Google Business Profile is critical to maintain a trusted reputation online. Not only is it important to respond to the Google review quickly, but the content of your response is arguably even more important....

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. Technology continues to evolve, and new tools emerge daily with the increased use of mobile...

When most small business owners think of online reviews, their mind jumps immediately to Google—and rightfully so. Google reviews directly influence your Google Business Profile’s visibility, which impacts how your business ranks within local searches and on Google Maps. But here’s...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized...

With the importance of Google driving customers to your business, very few business owners doubt the influence and impact reviews have on both your online visibility and credibility within customers’ eyes. However, simply having reviews is not enough for your reputation...

Understanding how and where your business appears for relevant search keywords and phrases is critical. However, it's not enough to simply track your ranking performance in just one city or zip code. In this post, we'll explain why businesses should monitor...

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...