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Web Design, SEO, and Marketing Tips and Trends

Check out our comprehensive blog where we cover important Web Design, SEO, and Marketing topics which impact small businesses like yours.

Hard Bounce Vs. Soft Bounce in Email Marketing Explained

When you send emails to clients from an email marketing platform (e.g. MailChimp, Constant Contact, Zoho Campaigns, etc.), the email marketing platform will record whether or not the emails were delivered successfully to your intended recipients. If the emails did not...

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Best SEO Newsletters and Blogs to Follow

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

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Google Business Profile Call History and Chat Features Shutting Down – Best Alternatives

If you have a Google Business Profile (GBP) for your company, you likely received an alarming email regarding your profile’s call history and chat feature. Google recently reached out to business profile owners announcing that they will be shutting down both...

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What Is Google’s AI Overview (Formerly Search Generative Experience) and How Will It Impact Businesses?

Google’s AI Overview is a modified search experience within Google which leverages cutting-edge, generative AI to dynamically respond to users’ queries. Essentially, Google Search will use its AI, powered by large language models (LLMs) to first, truly understand, and second, respond...

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How to Change Company Name on Your LinkedIn Company Page

Unique circumstances may make it necessary to update your company name within your LinkedIn company page. Unfortunately, documentation on how to go about making these changes is currently limited. As a result, we created this article based on our experience helping...

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What Is a Vertical Mouse and Is It the Best Ergonomic Mouse?

As the founder and CEO of a digital marketing and web design company, my job entails heavy usage of a computer. Whether it's for web design, SEO, or managing digital marketing campaigns, you'll typically find me seated in front of a...

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10 Small Business Cyber Security Statistics

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent research from Cybercrime Magazine predicts that in...

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How to Remove a Google Review from a Google Business Profile?

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

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How to Delete Photos from Your Google Business Profile

Google Business Profile’s photos feature is an excellent way to give potential customers a first impression into your business’ atmosphere, products, and service quality. However, one huge downside of Google Business Profile photos is that both the business owner and anyone...

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How to Simplify Cross Channel Marketing Attribution to Accurately Track Leads

In the interconnected world of digital marketing, understanding and managing cross-channel marketing attribution can be the linchpin for a successful marketing strategy. For small to medium-sized businesses especially, recognizing the paths customers take through various channels and accurately attributing sales to...

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How to Create a New Google Account without a Gmail Account

There is a common misconception that creating a “Google Account” requires a new Gmail account. This is not accurate! You can certainly create a new Google Account and Gmail account at the same time. However, a Gmail account is not required...

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Who Can Write a Google Review on a Google Business Profile

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

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How to Use Google Business Profile’s Questions and Answers (Q&A) Feature

When customers search for local businesses on Google, they may have quick questions they need answered. Questions that, if answered adequately, may lead to the visitor converting into a customer. If left unanswered, these searchers may turn to another provider who...

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What is Google SpamBrain and How Does It Prevent Spam in Search Engine Result Pages (SERPs)?

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

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Why You Should Fix Your Google Business Profile’s Map Marker (Pin)

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...

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How to Block Fraudulent Google Business Profile Ownership Requests

If your business has a Google Business Profile (formerly Google My Business), you may periodically receive a notice from Google stating that “you’ve received an ownership request.” This email should not be ignored! In this article we cover what triggers the...

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Fast Google Business Profile (GBP) Website Creator Alternatives

For many years, Google Business Profiles included a convenient feature to automatically create a free Google Website. This free Google site used the data already populated into your Google Business Profile (formerly Google My Business) to build out a very basic...

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What Is Apple Business Connect and How Can It Benefit Your Small Business

Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...

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What Is Dynamic Number Insertion (DNI) and Why It’s Essential for Your Marketing Campaigns

In today’s digital marketing landscape, understanding the nuances of how your audience interacts, both positively and negatively, with your campaigns is crucial for success. As CEO of Igniting Business, a company dedicated to helping small businesses thrive through digital marketing services,...

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What Is a Primary Versus Secondary CTA (Call-To-Action)

Successful websites must have clear calls-to-action (CTAs) on each page. A call-to-action clearly guides and motivates users to complete a desired action on your website. However, there is a distinct difference between a primary CTA and a secondary CTA. Do you...

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How to Fix Google Business Profile (GBP) Verification Video Upload Not Working – Upload Failed

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

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