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Ben Seidel is the CEO and Founder of Igniting Business. Ben has been serving hundreds of small businesses with web design and SEO services for over 15 years and covering digital marketing related topics since 2012.

Over the years, Ben has been recognized on a local and national level, including entrepreneurship awards from both the NFIB and NASE and being featured in publications such as CNBC Universal, Yahoo News, Intuit Small Business, CIO.com, Mizzou Magazine, and Fox Business.

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How to Enable Free Google Shopping Listings by Connecting Your Shopify Website to Google Merchant Center

If you manage a website powered by Shopify’s e-commerce platform, you are likely looking for any affordable ways to boost your visibility within search engines like Google. Thankfully, Shopify and Google have made a unique integration available that can boost your...

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How to Easily Track Form Submissions on Your Website Without Google Analytics

Over the years, I've personally worked with hundreds of small businesses in 24 states, helping them harness the power of technology to achieve their marketing and growth goals. Today, I'd like to shed some light on a topic that's often either...

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How to Find and Select Quality Stock Photos for Commercial Use

If you’ve ever worked on building a website or creating a social media campaign, you’ve likely had to hunt for appropriate and engaging photos. Yes, we know in the ideal world that it would be best to capture original photographs either...

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What is Google SpamBrain and How Does It Prevent Spam in Search Engine Result Pages (SERPs)?

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

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Why You Should Fix Your Google Business Profile’s Map Marker (Pin)

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...

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How to Update or Fix your Google Business Profile (GBP) Cover Photo

If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...

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Pros and Cons of Dark Theme Websites

As web designers who build custom websites for our clients, we encounter tons of different web design preferences, requests, and examples. One of the trends we are seeing more commonly is clients’ willingness to consider dark theme websites. In this post,...

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What are the Disadvantages and Limitations of Website Builders?

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Before you start, do you know the disadvantages and limitations of most website builders? Website builders can certainly help...

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Why Consistent Company Branding is Vital

Undeniably, consumers have moved to an online world. The internet is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places where a brand can have a presence online (and offline!). It’s critically...

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Why You Should Use WD (Western Digital) Red Pro NAS Hard Drives in Your Synology NAS

If you check out our other business tips posts, you’ll find out quite quickly that I am a tremendous fan of Synology NAS (Network Attached Storage) devices. This comes from our experience of successfully using Synology NAS devices at Igniting Business...

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Is Your Website Informational or Functional?

Most small businesses recognize that having a website is important since the website serves as both a credibility check for potential customers and a way to share information regarding the company’s products and services offerings. However, a distinct difference exists between...

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What Is Structured Data (AKA Schema or MicroData) and How Is Structured Data Used for SEO?

Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...

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How to Improve Your Website’s E-E-A-T (EEAT) and 5 SEO Mistakes to Avoid

You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...

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How to Fix Image Not Approved in Google Business Profile Photos

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

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Social Media Ads Vs. Google Search Ads: A Quick Guide for Business Owners and Marketers

The digital advertising world can sometimes feel like a vast ocean of possibilities. Especially for small business owners and marketers wearing numerous hats, the number of choices can be downright overwhelming. Two major marketing channels that frequently come under consideration are...

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What Is a Vertical Mouse and Is It the Best Ergonomic Mouse?

As the founder and CEO of a digital marketing and web design company, my job entails heavy usage of a computer. Whether it's for web design, SEO, or managing digital marketing campaigns, you'll typically find me seated in front of a...

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Advantages of Using Dual or Multiple Monitors

In the business environment, companies are looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, more RAM, or converting to NVMe SSD, we challenge you to consider upgrading to...

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Best SEO Newsletters and Blogs to Follow

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments. Thankfully, the search engine optimization industry is packed...

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How Google Business Profile Reviews are Collected and Filtered for Spam

Have any of your customers submitted reviews on Google but you can't see them? There's a possibility that Google filtered out those reviews from your profile, believing those reviews were spam. The giant search engine has in the recent past been...

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How and When to Use Google's New Spam Reporting Form

Google is known for continually innovating and optimizing its search capabilities to give its users the highest quality results. The latest update ramps their spam fighting efforts up several notches. In June 2023, Google rolled out a new and improved Search...

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How to Track Search Engine Rankings in Multiple Cities and Zip Codes

In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...

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