As the founder and CEO of a digital marketing and web design company, my job entails heavy usage of a computer. Whether it's for web design, SEO, or managing digital marketing campaigns, you'll typically find me seated in front of a...

Responding to Google reviews on your company’s Google Business Profile is critical to maintain a trusted reputation online. Not only is it important to respond to the Google review quickly, but the content of your response is arguably even more important....

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. Technology continues to evolve, and new tools emerge daily with the increased use of mobile...

When most small business owners think of online reviews, their mind jumps immediately to Google—and rightfully so. Google reviews directly influence your Google Business Profile’s visibility, which impacts how your business ranks within local searches and on Google Maps. But here’s...

UPDATE: Please note that 2025 (and newer) models of Synology NAS now require Synology Hard Drives to unlock full functionality. If you are purchasing a 2025 Synology NAS model, we recommend viewing available purchase options for either the Synology Plus Drives...

As a marketing agency and official Shopify partner that serves small businesses across the country, we’re always looking for the best tools to help our e-commerce clients better understand and grow their web presence. One new tool on the market is...

LinkedIn recently added the ability for companies to list services on their LinkedIn Company page. The services feature allows companies to better showcase what services they offer, as well as provide a structured path for leads to express interest in their...

When people think about battery backups (UPS — Uninterruptible Power Supply), they usually picture them protecting expensive servers or desktop computers. However, one of the smartest uses for a battery backup, for homeowners and business owners alike, is keeping your Wi-Fi...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized...

In the competitive business environment, companies are always looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, upgrading your network, or converting to NVMe SSD, we challenge you to...

With the importance of Google driving customers to your business, very few business owners doubt the influence and impact reviews have on both your online visibility and credibility within customers’ eyes. However, simply having reviews is not enough for your reputation...

In today’s digital marketing landscape, understanding the nuances of how your audience interacts, both positively and negatively, with your campaigns is crucial for success. As CEO of Igniting Business, a company dedicated to helping small businesses thrive through digital marketing services,...

Understanding how and where your business appears for relevant search keywords and phrases is critical. However, it's not enough to simply track your ranking performance in just one city or zip code. In this post, we'll explain why businesses should monitor...

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

As a business owner, you’ve likely seen official badges and statements on some marketing and SEO companies’ websites that declares they are a “Google Partner.” At first glance, this can seem reassuring when you are seeking out a new partner for...

Power quality problems — momentary brownouts, full‑blown power outages, and voltage spikes — damage sensitive electronics and corrupt open files every day. Hardware malfunctions are a leading cause of data loss, responsible for 44% of incidents according to Business Dasher, and power...

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam. Due to the uptick...

While Search Engine Optimization (SEO) has been a practice since the 1990’s, it truly changes and transforms every single day. This constant state of flux is partly due to search engine behemoths, like Google, who continually update, tweak, and run experiments...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...