As the founder and CEO of a digital marketing and web design company, my job entails heavy usage of a computer. Whether it's for web design, SEO, or managing digital marketing campaigns, you'll typically find me seated in front of a...

Over the years, I've personally worked with hundreds of small businesses in 24 states, helping them harness the power of technology to achieve their marketing and growth goals. Today, I'd like to shed some light on a topic that's often either...

If you’ve ever worked on building a website or creating a social media campaign, you’ve likely had to hunt for appropriate and engaging photos. Yes, we know in the ideal world that it would be best to capture original photographs either...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you’re an e-commerce business owner or simply an online shopper, you may have noticed...

Videos have become among the top effective marketing tools. According to data by Statista, the number of digital video viewers worldwide is 3.37 billion. Based on research conducted in 2023, the average viewer spends 17 hours per week watching digital videos....

You have likely seen the fancy little badge on certain individuals’ LinkedIn Profiles. These are powered by LinkedIn’s verification service, which they outsource to third-party identity verification companies. Note that you do not need a premium LinkedIn account for this feature,...

In the past, Google Business Profiles have been fairly static with basic information like name, address, phone, hours, etc. plus various text-based sections for amenities, services, etc. Additionally, Google showcases photos and videos that the business owner or customers’ upload. However,...

Google rolled out a new feature to their Google App specifically for iOS devices. This feature can automatically add (or overlay) hyperlinks within any website’s content (including yours!). According to Google, “[Google] created a new feature called Page Annotation in the...

You may have seen in the news that behemoth web hosting company, GoDaddy, has come under heavy scrutiny for poor security practices and misleading customers. The Federal Trade Commission (FTC) states, “…since 2018, GoDaddy has failed to implement reasonable and appropriate...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you have ever managed a Google Business Profile (GBP) or strategized for local SEO,...

Websites are filled with images. Big, small, and some with stunningly high definition. Although website visitors may want to see all those images, they often do not wish to wait long for the images and the remainder of your webpage to...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for a product/service nearby or in a specific geographic area....

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

As a web designer who has been building websites for almost two decades, I often get asked about ways to improve website performance, especially for small businesses operating on a tight budget. One of the best ways to improve website performance...

In June 2024, LinkedIn began rolling out LinkedIn Premium Company Pages. According to LinkedIn, a LinkedIn Premium Company Page includes additional features that help “grow your business and expand your network.” Note that a LinkedIn Premium Company Page is a different...

Online shopping is more popular than ever and the trend continues to grow each year. According to the U.S. Department of Commerce, online consumer spending reached $1.119 trillion in 2023, and e-commerce transactions represented 22.0% of total retails sales. One of...

Did you receive a letter in the mail from “Domain Name Services” stating that your domain name would expire on a date that’s rapidly approaching? We certainly did, and we’ve had many clients report that they’ve received the same letter as...

When it comes to running a small business, you often face decisions that balance budget, flexibility, and professionalism. One such decision is whether to operate out of a coworking space (also known as shared office space). Co-working spaces are undeniably popular....