You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...

There are multiple types of Facebook (or Meta) verifications for businesses and individuals available – some of which are paid and others are free. However, it can be exceptionally confusing to understand the difference between the verification options and which you...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you’re an e-commerce business owner or simply an online shopper, you may have noticed...

If you check out our other business tips posts, you’ll find out quite quickly that I am a tremendous fan of Synology NAS (Network Attached Storage) devices. This comes from our experience of successfully using Synology NAS devices at Igniting Business...

You may have seen your favorite online retailer or a competitor showcase a fancy Google Store Wiget on their website containing details about their store officially confirmed by Google. These Google store widgets can instill confidence amongst visitors and improve conversion...

For many small business owners, managing all of your company’s social media accounts is not always the easiest task. From creating and scheduling posts to optimizing your social media platforms, social media management can be challenging and time consuming. Fortunately, there...

If you are a news publisher or simply an organization that produces relevant, high-quality content, you can be eligible to appear within Google News and its related features within Google Search. However, appearing in Google News can be difficult, especially for...

You have likely seen the fancy little badge on certain individuals’ LinkedIn Profiles. The LinkedIn Verification badge will appear on LinkedIn User profiles have completed one or more of LinkedIn's identity verification methods. Note that you do not need a premium...

Your NAS (Network Attached Storage) server is one of the most critical pieces of technology in your home office or small business. Whether you use it for file sharing, data backups, hosting media, or running applications, your NAS acts as the...

In June 2024, LinkedIn began rolling out LinkedIn Premium Company Pages. According to LinkedIn, a LinkedIn Premium Company Page includes additional features that help “grow your business and expand your network.” Note that a LinkedIn Premium Company Page is a different...

If you’ve searched for a business on Google, you’ve likely noticed that the top results within Google’s local pack are often located very close to your current location. That’s no coincidence — it’s what we call Google’s proximity bias. In short,...

Responding to Google reviews on your company’s Google Business Profile is critical to maintain a trusted reputation online. Not only is it important to respond to the Google review quickly, but the content of your response is arguably even more important....

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. Technology continues to evolve, and new tools emerge daily with the increased use of mobile...

When most small business owners think of online reviews, their mind jumps immediately to Google—and rightfully so. Google reviews directly influence your Google Business Profile’s visibility, which impacts how your business ranks within local searches and on Google Maps. But here’s...

LinkedIn recently added the ability for companies to list services on their LinkedIn Company page. The services feature allows companies to better showcase what services they offer, as well as provide a structured path for leads to express interest in their...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized...

In the competitive business environment, companies are always looking for ways to improve efficiency when it comes to computer usage. But before you spend money on a faster processor, upgrading your network, or converting to NVMe SSD, we challenge you to...

With the importance of Google driving customers to your business, very few business owners doubt the influence and impact reviews have on both your online visibility and credibility within customers’ eyes. However, simply having reviews is not enough for your reputation...

In today’s digital marketing landscape, understanding the nuances of how your audience interacts, both positively and negatively, with your campaigns is crucial for success. As CEO of Igniting Business, a company dedicated to helping small businesses thrive through digital marketing services,...

Understanding how and where your business appears for relevant search keywords and phrases is critical. However, it's not enough to simply track your ranking performance in just one city or zip code. In this post, we'll explain why businesses should monitor...

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...