When you send emails to clients from an email marketing platform (e.g. MailChimp, Constant Contact, Zoho Campaigns, etc.), the email marketing platform will record whether or not the emails were delivered successfully to your intended recipients. If the emails did not...

If you have a Google Business Profile (GBP) for your company, you likely received an alarming email regarding your profile’s call history and chat feature. Google recently reached out to business profile owners announcing that they will be shutting down both...

Google’s AI Overview is a modified search experience within Google which leverages cutting-edge, generative AI to dynamically respond to users’ queries. Essentially, Google Search will use its AI, powered by large language models (LLMs) to first, truly understand, and second, respond...

Unique circumstances may make it necessary to update your company name within your LinkedIn company page. Unfortunately, documentation on how to go about making these changes is currently limited. As a result, we created this article based on our experience helping...

The world wide web has brought numerous benefits to the world, including technological advancements and unimaginable global connections. Unfortunately, it has also led to the rise of cybercrimes that can have detrimental effects. Recent research from Cybercrime Magazine predicts that in...

Google Business Profile’s photos feature is an excellent way to give potential customers a first impression into your business’ atmosphere, products, and service quality. However, one huge downside of Google Business Profile photos is that both the business owner and anyone...

In the interconnected world of digital marketing, understanding and managing cross-channel marketing attribution can be the linchpin for a successful marketing strategy. For small to medium-sized businesses especially, recognizing the paths customers take through various channels and accurately attributing sales to...

When customers search for local businesses on Google, they may have quick questions they need answered. Questions that, if answered adequately, may lead to the visitor converting into a customer. If left unanswered, these searchers may turn to another provider who...

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

For many years, Google Business Profiles included a convenient feature to automatically create a free Google Website. This free Google site used the data already populated into your Google Business Profile (formerly Google My Business) to build out a very basic...

Successful websites must have clear calls-to-action (CTAs) on each page. A call-to-action clearly guides and motivates users to complete a desired action on your website. However, there is a distinct difference between a primary CTA and a secondary CTA. Do you...

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...

For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...

Your company’s Google Business Profile (GBP) is typically a potential visitor’s first impression even before they decide to visit your website. Your Google Business Profile details show up on your Google Knowledge Panel (when someone searches your brand name), as well...

If you manage a website powered by Shopify’s e-commerce platform, you are likely looking for any affordable ways to boost your visibility within search engines like Google. Thankfully, Shopify and Google have made a unique integration available that can boost your...

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Before you start, do you know the disadvantages and limitations of most website builders? Website builders can certainly help...

Undeniably, consumers have moved to an online world. The internet is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places where a brand can have a presence online (and offline!). It’s critically...

Most small businesses recognize that having a website is important since the website serves as both a credibility check for potential customers and a way to share information regarding the company’s products and services offerings. However, a distinct difference exists between...

Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...

You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...

The digital advertising world can sometimes feel like a vast ocean of possibilities. Especially for small business owners and marketers wearing numerous hats, the number of choices can be downright overwhelming. Two major marketing channels that frequently come under consideration are...