Google Business Profile’s photos feature is an excellent way to give potential customers a first impression into your business’ atmosphere, products, and service quality. However, one huge downside of Google Business Profile photos is that both the business owner and anyone...

In the interconnected world of digital marketing, understanding and managing cross-channel marketing attribution can be the linchpin for a successful marketing strategy. For small to medium-sized businesses especially, recognizing the paths customers take through various channels and accurately attributing sales to...

There is a common misconception that creating a “Google Account” requires a new Gmail account. This is not accurate! You can certainly create a new Google Account and Gmail account at the same time. However, a Gmail account is not required...

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

When customers search for local businesses on Google, they may have quick questions they need answered. Questions that, if answered adequately, may lead to the visitor converting into a customer. If left unanswered, these searchers may turn to another provider who...

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

If your business has a Google Business Profile (formerly Google My Business), you may periodically receive a notice from Google stating that “you’ve received an ownership request.” This email should not be ignored! In this article we cover what triggers the...

For many years, Google Business Profiles included a convenient feature to automatically create a free Google Website. This free Google site used the data already populated into your Google Business Profile (formerly Google My Business) to build out a very basic...

In today’s digital marketing landscape, understanding the nuances of how your audience interacts, both positively and negatively, with your campaigns is crucial for success. As CEO of Igniting Business, a company dedicated to helping small businesses thrive through digital marketing services,...

Successful websites must have clear calls-to-action (CTAs) on each page. A call-to-action clearly guides and motivates users to complete a desired action on your website. However, there is a distinct difference between a primary CTA and a secondary CTA. Do you...

If you are considering hiring an SEO (Search Engine Optimization) company, we urge you to thoroughly understand these factors to consider before you sign on the dotted line. In full disclosure, Igniting Business does offer SEO Services, so there is certainly...

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...

Phone Call Tracking, also known simply as “call tracking” in the marketing world, is a methodology of tracking incoming lead calls and attributing the calls to specific marketing campaigns. Put simply, call tracking can help you determine what marketing initiative led...

For small businesses today, online advertising is crucial for success. However, with numerous online advertising platforms available, each offering their own specific advantages, determining which online advertising platform will work best for your small business can be challenging. Keep reading to...

Your company’s Google Business Profile (GBP) is typically a potential visitor’s first impression even before they decide to visit your website. Your Google Business Profile details show up on your Google Knowledge Panel (when someone searches your brand name), as well...

If you manage a website powered by Shopify’s e-commerce platform, you are likely looking for any affordable ways to boost your visibility within search engines like Google. Thankfully, Shopify and Google have made a unique integration available that can boost your...

Over the years, I've personally worked with hundreds of small businesses in 24 states, helping them harness the power of technology to achieve their marketing and growth goals. Today, I'd like to shed some light on a topic that's often either...

If you’ve ever worked on building a website or creating a social media campaign, you’ve likely had to hunt for appropriate and engaging photos. Yes, we know in the ideal world that it would be best to capture original photographs either...

As web designers who build custom websites for our clients, we encounter tons of different web design preferences, requests, and examples. One of the trends we are seeing more commonly is clients’ willingness to consider dark theme websites. In this post,...

Do you need a website for your business? Are you thinking of using a website builder (i.e. Wix, GoDaddy Website Builder, Squarespace, etc.)? Before you start, do you know the disadvantages and limitations of most website builders? Website builders can certainly help...

Undeniably, consumers have moved to an online world. The internet is where they shop, search for information, engage with their friends, and interact with businesses. There are countless places where a brand can have a presence online (and offline!). It’s critically...