5 Key Benefits of Social Media for Your Small Business

With over 4.7 billion people active on social media worldwide, utilizing social media has become an essential marketing tactic for small businesses. With a proper social media strategy, you can help increase brand awareness, generate leads, boost conversion rates, and access numerous other benefits for your small business. Check out these key benefits of social media for small businesses!

1. Increases Brand Awareness

Social media can be an effective and affordable way to increase brand awareness. By utilizing social media, you can put your small business in front of current customers, as well as new, highly targeted prospective customers to increase familiarity and generate leads.

2. Makes Your Business More Relatable

Sharing informative and entertaining content on social media not only boosts your brand awareness, it can also help to make your brand and small business more relatable. Social media allows you to share behind-the-scenes images of your business and connect with your current and prospective customers, humanizing your brand in the process.

3. Helps Your Business Receive Real Customer Feedback

Social media provides small businesses with the opportunity to receive real customer feedback directly from the source about products, services, or the customer’s experience with their company. This direct, raw feedback can help your small business learn where your strengths and weaknesses lie and what improvements may need to be made.

4. Facilitates Easier and Faster Communication

The average person spends roughly two hours on social media a day. As such, it is easier than ever before to reach your customers and target audience via social media to pass on important messages and announcements, as well as receive and respond to customer feedback. Additionally, many customers have come to expect customer support help directly on social media platforms and will sometimes turn to your social media platform before picking up the phone or sending an email.

5. Provides Networking and Partnership Opportunities

In addition to the ability to directly communicate with your audience, social media also provides small businesses with the opportunity to connect with likeminded businesses and organizations, leading to lucrative networking and partnership opportunities. Social media provides a low cost and low friction option for promotion and mutually beneficial partnerships.

Become a Social Media Guru With These Tools to Save Time and Increase Impact

• Use Zoho Social to manage all your social media accounts in a single place including responding to messages/comments, collaborating on posts, scheduling posts, and reporting on campaigns.
• Create stunning social media graphics in minutes using Adobe Express which does not require you to be a graphic designer to use it!
• Double check your spelling, grammar, and tone with Grammarly’s writing assistant.

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